🚀 What’s New This Week
👀 Clicks + Deterministic Views for The Trade Desk is live
The Trade Desk is where many brands buy programmatic media across CTV, online video, display, audio, and more. In Q4, those budgets get bigger and more difficult to measure.
Most of those impressions never earn a click, so click-based attribution can shortchange their impact. That leaves you guessing how much credit one of your investment deserves, right before some of the most important budget decisions of the year.
Clicks + Deterministic Views (C+DV) is how Northbeam solves for this dilemma. When someone sees your ad on The Trade Desk and later buys, Northbeam connects that purchase back to the ad using the order number. Ads get view-through credit based on matched orders, not modeled estimates.
What you'll need:
REDS access. C+DV runs on The Trade Desk's Raw Event Data Stream (REDS), a paid add-on that provides impression-level data. You'll sign an access letter with The Trade Desk to share it with Northbeam.
Matching order IDs. The order ID your site sends to The Trade Desk pixel has to be the same one you send to Northbeam. If they don't match, Northbeam can't connect views to purchases.
How to set it up:
Connect your account in Northbeam under Settings → Connections.
Add Northbeam UTMs to your Trade Desk campaigns for click tracking.
Confirm tracking is flowing.
Turn on C+DV for The Trade Desk.
No REDS? You can still connect The Trade Desk with a scheduled daily report. That gives you spend and click attribution, but not C+DV.
Where to start: Ask your Trade Desk rep about REDS now. It usually takes 1–2 weeks to set up, so if you start this week, view-through data will be flowing well before Black Friday.
🔁 ICYMI
🔖 TikTok now supports auto-tagging for Northbeam
UTMs are easy to overlook, but they can create a mess when they’re wrong. If someone forgets a parameter, copies an old template, or makes a typo, clicks start landing in the wrong channel or in no channel at all. Usually nobody notices until the numbers look off.
TikTok just removed that step. In TikTok Ads Manager, click "Build URL Parameters" and the UTMs Northbeam needs automatically fill in.
Why it matters now: Q4 means more campaigns, more creative, and more people working in Ads Manager. Getting the tagging right upfront means TikTok revenue shows up where it should in Northbeam, without a cleanup project later.
Where to start: Use “Build URL Parameters” the next time you launch a TikTok campaign. It’s also worth spot-checking a few existing ads to make sure they’re using the same structure.
📈 Optimization Corner
Do you trust a number enough to move spend? A lot of the time that answer is, 'I think so.' Incrementality testing will give you that actual causal answer."
🤑 Ad Credit Offers
We've partnered with ad platforms to get these exclusive credit offers for Northbeam customers. To claim an offer, reach out to [email protected].
