🚀 What’s New This Week
🎩 An integration hat trick: Reddit, Paramount Ads, and Neon Pixel
Every new channel adds opportunity… and another measurement problem.
This week's releases bring Reddit, Neon Pixel, and Clicks + Deterministic Views (C+DV) for Paramount Ads Manager into Northbeam, making it easier to measure performance across your entire media mix from day one.
1. Reddit standard integration
Reddit is now a native Northbeam integration with platform metrics support. Once you connect your Reddit Ads account and add Northbeam's tracking parameter to your ads, Northbeam automatically ingests:
Spend
Clicks
Campaign, ad group, and ad metadata for attribution and reconciliation
No more manual reporting—your Reddit performance appears alongside the rest of your paid media.
2. C+DV now available for Paramount Ads Manager
If you're advertising on Paramount Ads Manager, Clicks + Deterministic Views is now live.
You can now measure view-through performance on premium streaming inventory using the same attribution methodology as the rest of your channels. To enable it, head to Settings → Model Settings in Northbeam and check the Paramount box.
Curious why marketers are adopting C+DV? Watch this quick reel from a veteran media buyer on how it shapes his clients’ campaign strategy.
3. Neon Pixel now available with C+DV
Neon Pixel is now available as a native integration with Clicks + Deterministic Views support built in. Setup follows the standard onboarding flow, with API keys and UTM configuration handled by the Neon Pixel team.
Important: Neon Pixel and MNTN are separate integrations, and you can only use one. If you're already using the MNTN integration, nothing changes—keep your existing setup in place.
🔁 ICYMI
📺 Prove it before BFCM: how Shinesty built a CTV strategy worth scaling
CTV is often the first channel questioned during Q4 planning—not because it isn't working, but because it's harder to prove. In this webinar, Zach Sherrod (Northbeam), Danny Hershey (Shinesty), and Jacob Sailer (Vibe) break down how Shinesty built a CTV program with results that stood up to finance scrutiny.
Here's what they shared:
67.1% of CTV-attributed conversions came from new customers, reframing CTV as an acquisition channel—not just a branding investment.
1.19× blended ROAS since launch, measured on a conservative 7-day Clicks + Deterministic Views attribution window.
$18 average CTV CPMs during BFCM week, while many other paid channels saw CPMs increase by 20–60%. The earlier you validate CTV, the less expensive it is to scale during peak season.
If you missed the webinar, no sweat - the case study is up now.
📈 Optimization Corner
TV plants what every other channel harvests. Households that see us on the big screen show up more on Meta, Google, and email, and someone sees us on their couch Tuesday and buys Thursday. Judge it on a one-day window and you're grading half its work."
P.S. The Northbeam Conference is September 16–17 in New York with Kat Cole (AG1), Evan Spiegel (Snap), Sean Frank (Ridge), Danny Winer (HexClad), Mark Douglas (MNTN), and a fireside with Danny Meyer. Invite-only and capped at 150.
The giveaway for a VIP spot draws tomorrow (September 9), so if you want in, head to the link below.
🤑 Ad Credit Offers
We've partnered with ad platforms to get these exclusive credit offers for Northbeam customers. To claim an offer, reach out to [email protected].
