More people are making purchase decisions inside ChatGPT every week, and brands are starting to follow. OpenAI says ChatGPT Ads has reached a $1 billion annual run rate in just 200 days since launch.

As more marketing dollars move into ChatGPT, the next question isn't whether to test it—it's how you measure it.

Most brands experimenting with OpenAI ads are still testing with relatively small budgets. At that stage, measurement shapes investment decisions.

Without independent measurement, new channels tend to live or die based on their own reporting. That makes it difficult to compare performance consistently across your mix, and easy to over-invest in a promising channel or write it off too early.

With Northbeam’s new standard integration, you can now measure ChatGPT ads alongside all your other channels.

Setup takes just a few steps - get started here.

Ka'Chava's growth depends on acquiring new customers. Meta's default optimization doesn't distinguish between new and returning buyers. So the team tested Northbeam Apex, which sends Northbeam's attribution data directly into Meta's delivery algorithm, allowing campaigns to optimize for the KPI that actually matters.

In a controlled A/B test against Meta's standard optimization, Ka'Chava saw 43% higher new customer ROAS and 25% lower new customer CAC.

If you've ever wished Meta optimized against your data instead of its own, this case study is worth a read.

We've partner with ad platforms to get these exclusive credit offers for Northbeam customers. To claim an offer, reach out to [email protected].