🚀 What’s New This Week
📱Northbeam, but make it portable
BFCM is coming up fast, and you can't always be at your desk when performance shifts. The latest Northbeam mobile app update brings more of your everyday workflow to your phone, from checking channel performance to uncovering insights with Northbeam AI.
What’s new in the app
Northbeam AI. Ask questions about your performance in plain English and get answers based on your data. Find out which Meta campaigns drove the most new customers yesterday, without opening your laptop.
Sales page. Check spend, revenue, ROAS, and CAC by channel, campaign, and ad, just like you would on desktop.
Metrics Explorer. Track your key metrics over time and keep an eye on trends as spend ramps up.
Dark mode. A little easier on the eyes during late-night Cyber Week check-ins.
Put it to work this BFCM
Start the day with a recap. Ask Northbeam AI about yesterday's spend, revenue, and new-customer CAC.
Check performance on the go. See which channels and campaigns are driving results during a launch or flash sale.
Keep tabs on your key metrics. Use Metrics Explorer to follow your north-star metric as promotions pick up.
Already have the app? Update to get the latest features. New to mobile? Log in with your usual Northbeam credentials.
🔁 ICYMI
📈 How Kitsch got more new customers (for less) with Apex
Our latest customer story shows how Kitsch used Northbeam Apex to make Meta optimize toward its real goal: first-time buyers.
Kitsch already measured every channel in Northbeam, but Meta was still optimizing on its own attribution. This meant the algorithm treated new and returning buyers the same. With Apex, Kitsch sent Northbeam's attribution straight into Meta's delivery system and ran a three-week head-to-head A/B test against Meta's standard attribution.
The results:
+8.2% new-customer ROAS
−8.7% cost per new-customer order
The efficiency gains were convincing enough that custom attribution is becoming the default for most of our Meta spend.”
If you’re not using Apex this BFCM, you could miss out on incremental results. Now’s the time to run a test.
📈 Optimization Corner
A lot of times you'll see an ad in Meta with a high percentage of spend and really poor efficiency. That ad creative is almost certainly playing a very upper-funnel role, which is why I highly recommend using the MTA view for creative analysis."
🤑 Ad Credit Offers
We've partnered with ad platforms to get these exclusive credit offers for Northbeam customers. To claim an offer, reach out to [email protected].
