🚀 What’s New This Week
🤖 Northbeam AI is here.
Got a question about your data? Can't remember how to set something up? Need help figuring out why two numbers don't match?
Just ask.
Northbeam AI is built into your dashboard and available on every plan. It can answer questions about your account, walk you through Northbeam features, help troubleshoot issues, and even update certain dashboard settings, all in one conversation.
Here’s what you can ask
How-to and troubleshooting: Ask things like, "How do I set up Apex for Meta?" Northbeam AI searches the Help Center and gives you a step-by-step answer with links to the right resources.
Your data: Ask, "What was my Google ROAS over the last 30 days?" Northbeam AI can read your account data and answer questions about your performance. It won't make changes to your orders or spend.
Dashboard settings: Ask it to make changes like, "Set my default attribution model to Last Click."
Need more help? Bring in the team.
If Northbeam AI can't answer your question, or you need someone to take a closer look at your data, you can ask it to file a support ticket. It collects the relevant context first, so you don't have to start from scratch with the support team.
You'll get a ticket number and a link to your Customer Portal, and our team will follow up within 2 business days.
Make Northbeam AI work more like you.
You can give Northbeam AI more context about your business so its answers are more relevant to you.
Context Center: Upload brand guidelines, budgets, pricing, playbooks, and other business context (.csv, .txt, .md, .json, .yaml).
Custom Instructions: Set personal preferences that follow you across dashboards, or company-wide instructions for a specific dashboard.
Try it while usage is unlimited.
For the next 30 days, every team gets the highest usage limit available. Give Northbeam AI a try, and let us know what’s working and where it could be better.
Also new: a rebuilt Help Center.
We gave the Help Center a refresh with better search, cleaner organization, and an easier way to find what you need. It's also the source Northbeam AI uses for product and how-to questions, so when the docs improve, its answers improve too.
🔁 ICYMI
📊Impact spend now includes flat fees. Time to delete those spend sheets.
Commission isn't the only thing you pay Impact partners. Until now, our Impact integration only pulled commission-based spend, which meant flat fees for influencer placements and other fixed partner costs were missing from your ROAS unless you added them with a custom spend sheet.
Impact has updated its reporting API, and Northbeam now pulls total partner cost, including flat fees, directly from the integration.
That means a more complete picture of what you're actually spending with Impact, and a more accurate ROAS.
👉 Action required: If you've been using custom spend sheets to track Impact flat fees, delete them now. Otherwise, those fees will be counted twice.
If you weren't tracking flat fees before, you'll see your Impact spend increase and ROAS decrease, particularly if flat fees make up a significant part of your program.
📈 Optimization Corner
Your MMM only knows about the promotions you tell it about. If BFCM isn't in your calendar events, the model is forecasting November as if Black Friday never happens, and that's a multimillion-dollar gap in your plan."
🤑 Ad Credit Offers
We've partnered with ad platforms to get these exclusive credit offers for Northbeam customers. To claim an offer, reach out to [email protected].
