🚀 What’s New This Week
🧪More ways to measure what’s actually incremental.
Northbeam has expanded incrementality testing to more of the channels you’re already using: Meta, Google, YouTube, Vibe, Snap, TikTok, Pinterest, MNTN, and Universal Ads, with more on the way.
Instead of relying on attribution alone, you can use incrementality to measure whether your advertising is actually driving additional revenue.
Depending on what you want to learn, tests can help you:
Measure the incremental impact of a channel
Understand what happens when you increase spend
Evaluate the impact of specific campaigns or tactics
Your Media Strategist can help determine what makes sense for your account and which opportunities are available.
And if you’re a Northbeam customer, your first incrementality test is free 💸🤯
We’re also expanding beta access to more platforms. If you’re testing a newer channel or considering expanding into one, reach out to your Media Strategist. We may also be able to help with platform ad-credit opportunities.
🔁 ICYMI
🤖 Northbeam AI (and MCP) are on every plan.
Last week we launched Northbeam AI in your dashboard. You can ask it how to set something up, ask about your own data ("What was my Google ROAS over the last 30 days?"), or have it file a support ticket with all the context already attached.
Two things worth knowing:
You're on the highest usage limit for a limited time. Every team gets the top tier while we gather feedback, so now is the time to put it to work.
Northbeam MCP is now on every plan too, Starter included, with no usage limits. You can connect Northbeam to any MCP-compatible AI agent and query your data from there.
📈 Optimization Corner
Half of the revenue that came in on Black Friday on Meta last year came from touchpoints that happened before Black Friday even began."
🤑 Ad Credit Offers
We've partnered with ad platforms to get these exclusive credit offers for Northbeam customers. To claim an offer, reach out to [email protected].
