🚀 What’s New This Week
👀 C+DV is live for Universal Ads + LiveIntent
Here’s the problem with measuring channels where clicks aren’t the whole story: clicks-only attribution can make great channels look bad.
Streaming ads aren’t designed to be clicked. Newsletter ads can drive conversions long after someone sees them, even if that impression never turns into a click. When clicks are the only signal you measure, both channels can get undercredited, and eventually underfunded.
That’s a measurement problem, not a performance problem.
Clicks + Deterministic Views (C+DV) solves it by giving credit to impressions and views that can be deterministically tied to a conversion. No guessing.
And now, C+DV is live on two more platforms:
📺 Universal Ads
Universal Ads brings streaming and CTV inventory across 20+ premium publishers including NBCU, Peacock, Roku, Paramount, Warner Bros., and more. It’s exactly the kind of top-of-funnel, low-click-through channel where C+DV can uncover significant incremental credit.
Matches on order ID for deterministic credit
Builds on the Universal Ads standard integration, which launched earlier this year
📬 LiveIntent
LiveIntent reaches logged-in audiences through premium email newsletters from The New York Times, The Washington Post, Condé Nast, People Inc., and 2,500+ other publishers.
And the early data is pretty compelling:
Spend is up 25% YoY, making LiveIntent a top-five emerging platform
90%+ of conversions are from new customers
200%+ lift when comparing C+DV to Clicks-Only
How to turn it on
Head to the connection card, or go to Account settings → Model settings → Attribution models, select Clicks + Deterministic Views, and choose your platforms.
Anyone on the account can consent. Give it up to 48 hours for data to start appearing.
💡Not on Universal Ads or LiveIntent yet?
Matched added-value ad credits are available to new advertisers on both platforms. Reach out to [email protected] to learn more.
🔁 ICYMI
✨ Your dashboard, but prettier
Last week, we released two features that make Northbeam easier to use:
Dark Mode — For when your eyes are tired, or you're just feeling a little emo. Flip it from the Theme toggle in the top-right corner, or hit ⌘K and type "dark mode."
Customize Table menu — The Sales page's Customize Table menu got a full cleanup: the old flat list is now organized (Northbeam metrics up top, every ad platform grouped under "Platform reported metrics"), and hover definitions were rewritten to state each metric's real formula.
None of it changes your data, just how clearly you can read it.
📈 Optimization Corner
"Don't treat the Clicks + Modeled Views total as 'total business revenue.' Use Clicks-Only or C+DV when you need the true top-line — and use C+MV to compare each channel's modeled incremental contribution against the others, not against your Shopify number."
🤑 Ad Credit Offers
We've partner with ad platforms to get these exclusive credit offers for Northbeam customers. To claim an offer, reach out to [email protected].
